Advertising & Design
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Made in Italy

Not everything ‘Italian’ is as Italian as it seems. We wanted to educate North American consumers on the issue of counterfeit Italian products by creating a platform that helps distinguish authentic Italian from Italian sounding or looking products.  
So we created our own mock ‘Italian’ packaging to demonstrate the problem complete with the line, ‘Just because it looks Italian, doesn’t mean it’s Italian.’ Our ‘Made in Italy’ message is supported with a call to ‘Look for the real thing’ and invites consumers to buy, taste, and experience true, Italian-made products.  

CREDITS:
Agency: Sid Lee Toronto
Tom Koukodimos - Executive Creative Director
Esra Tasdemir, Jacqui Lau, Dominic Liu - Art Direction + Design
Derek Silveira - Writer

 

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Made in Italy

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